In an online poll conducted by the World Travel Broadcasting Union and Radio Bejing, Cape Town has been voted as ‘the most preferred tourist attraction for the Chinese in 2011.’ Cape Town Tourism has marketed itself heavily in the Chinese market since 2007 and has seen the fruit of its efforts with tourism numbers doubling from China between 2008 and 2010.

Calvyn Gilfellan, CEO Cape Town Routes Unlimited, comments: “Next to India, China is the emerging market with everyone scrambling to get a piece of this lucrative market. Since 2007, Cape Town and the Western Cape have aggressively pursued this market.”

He says through thorough researching of the market the following travel experiences are attractive to the Chinese market: the West Coast flowers, golf tours, shark-cage diving, experiencing a South African cultural village, motorcycle tours, wine farm tours, beach quad biking and sand boarding.