After a 3 year slump global incentive travel has shown signs of growth in recent times as companies worldwide look to reward the loyalty of both customers and staff with incentive travel packages.
Southern Africa is set to benefit from this upswing as it has been a traditional favourite amongst the global incentive market with Cape Town, Kruger National Park, Sun City & Victoria Falls popular destinations. South African destination management companies have reported an increase in bookings for travel in 2012 and beyond.
Yolanda Woeke-Jacobs, Director: Sales and Marketing, Dragonfly Africa, reports a healthy increase in potential business for 2012 and 2013, but says if South Africa
wants to attract more incentive travel it should seriously look at its high hotel, private lodge and airfare rates.