Cape Town’s famous Table Mountain has officially bee named a New 7 Wonder of Nature following a three year battle in the race to choose the world’s seven most wonderful natural sites
“This is an incredible moment for us. Our mountain, which we all cherish, is now officially recognized as one of the marvels of the environment. We have long known this to be true and some might even ask why we need this proof if we already knew it. It is because Cape Town is a symbol. It is a symbol of permanence in a world that is full of change. It is a symbol of the heritage that we are privileged to have. And it is a symbol that reminds us that we are privileged enough to live in an incredible country with incredible assets, giving us hope for the future,” said Mayor Patricia de Lille.
The announcement & campaign to recognize it as a New 7 Wonder has already generated more than R35,2 million worth of exposure for Cape Town & the mountain, raising its profile globally and generating massive good will toward South Africa says Martin Jansen van Vuuren, Strategic Director at Grant Thornton Cape.
Research conducted by Grant Thornton on behalf of the Table Mountain Aerial Cableway, South Africa will gain an additional 108 000 international tourists a year due to the increased exposure of Table Mountain as a New 7 Wonder.
Table Mountain competed with 27 other natural wonders beating contenders such as the Dead Sea in the Palestine, the Grand Canyon in the USA and Tanzania’s Kilimanjaro for the much sort after accolade.